Optiminastic Media with expertise across performance, content, video production, website development and influencer marketing...

According to the report, the influencer marketing sector would be worth $16.4 billion by 2022. One key conclusion was...

Ashish Seth - Creative Head, Optiminastic Media, stated that AI helps marketers save a lot of time and money. "Researching relevant and insightful content is the key to a good strategy. However...

Disha Poswalia, Influencer Marketing Manager, Optiminastic Media. Poswalia speaks about the short and long-term impacts of these regulations and outlines...

At a board meeting held earlier in May, Apple's top honchos were introduced to the tech titan's upcoming mixed-reality headset. As reported by Bloomberg, Apple has also ramped up the development...

At its recently held Google I/O developer conference, the search engine giant announced that it will be...

Marketers, over the past few years, are fast realising that the best advertising real estate is right there in the hands of the consumers, referring to smartphones...

According to Akshae Golekar, Founder & CEO, Optiminastic Media, the automobile industry is the fourth largest industry in the world, and this industry...

With the emergence of the Metaverse, the entire media and entertainment industry is poised to undergo a paradigm shift, said Arun Pandey, co-founder of NFT...

Digital marketing agency, Optiminastic Media, that currently has expertise across performance, content...

By Akshae Golekar Empowering consumers to make their own decisions and choices always has its advantages and with the advancement of advertising technology, innovation has led to engaging and exciting manners of how brands are now able to communicate with their consumers...

Surajit Majhi, founder and CEO of Graphixstory, narrates an anecdote about a startup client who held back his company’s campaign after entering a 0ne-year deal with the tech- and animation-driven ad agency in March...

Optiminastic Media’s business development manager Aditya Pandey agrees and says, "ROI is one of the paramount metrics that a marketer relies...

According to Optiminastic Media founder Akshae Golekar, with several first world countries, such as the UK, Australia, Denmark, France, Germany, and Spain...

As the importance of virtual selves grows, selling to users' digital identities or going direct-to-avatar presents huge branding and monetisation opportunities...

Several companies that spent almost all of their digital budget on performance marketing have cut their spends by as much...

The 5 most popular social media platforms are Whatsapp, Instagram, Facebook, Telegram and Facebook Messenger. We have come across a lot of stories which highlight the power of social media and the scale at which people can help via...

Abdul Saud Siddique, Alliance and Partnership Manager at Optiminastic Media, said that brands have the chance of getting noticed by consumers even before they unlock their phones through the lock screens...

Ashish: Twitter has been a consumer-first platform and with Elon Musk taking over, I believe it will remain so. As the Digital adex is already set to overtake television in 2022, it is my belief that Elon Musk will use this momentum to set in motion his plan while keeping the already existing system largely undisturbed...

The popular beverage brand Pepsi and the homegrown brand from Coca-Cola- Thums Up has roped in Salman Khan and Shah Rukh Khan as brand ambassadors respectively and have unveiled the latest...

Akshae Golekar, Founder, at Optiminastic Media, a digital and performance marketing agency, believes that brands have become more skeptical when it comes to the actual size of their audience, data...

Ashish Seth, Creative Head, Optiminastic Media, chimes in saying that Twitter has kept its ad offerings as non-intrusive as possible, and with Musk taking over, he anticipates a change in that trend. “I believe that Musk is likely to open new avenues and explore new methods in the near future while keeping...

The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected...

NEW DELHI : A bunch of young influencers and popular social media faces that found an audience during the two years of the pandemic will be seen making Bollywood film debuts in 2022. Prajakta Koli, who had...

COVID-19 has undoubtedly caused a major impact on the global business market. The pandemic has created a major downfall to the productivity of many verticals and digital marketing stands with no exception...

The recent announcement on the roll-out of tools ‘My Ad Center’ and ‘Results about you in Search’ by Google, will from here on provide more power to the users. What it means is that users will be able to...

Optiminastic Media, touted as the digital hero in the digital media world, is a Mumbai-based digital agency, which has already acquired a loyal base of clientele...

Neetu Bisht is one such creator of Opti Crate, who recently got verified on Instagram. The creator has made a huge impact by working with brands such as MX Taka Tak, Smule, Up stock, and Pepsi...

Speaking on the development, Akshae Golekar, Founder at Optiminastic Media said, “At Optiminastic, we have been bullish about the potential of the Metaverse. We have been early and keen watchers of Web3 and the Metaverse and believe that it has...

The Metaverse concept got immediate attention from brands across like large corporations, small businesses, and government agencies alike at the time...

As per Siddiqui, every festive season, e-commerce, fashion, F&B brands like Amazon, Myntra, Ajio, Max Fashion...

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films...

US billionaire Elon Musk acquired the microblogging site Twitter last week for $44 billion, one of the largest buyouts in history. The deal has raised questions...

The Advertising Standards Council of India (ASCI), under the aegis of the Ministry of Information & Broadcasting, has been on a reform streak...

The interest in cryptocurrencies continues to grow with each passing day as the digital asset market continues to be driven by these crypto coins. Taking into account the growing popularity of...

Indeed, within the RMG space there are a few drivers that stand out: one being cricket and the other being the festive season. Ashish Seth, Creative Head, Optiminastic Media, observes that this time of the year will see both these drivers coincide, which will be exciting to...

Much like Hollywood studios promoting their films in India, foreign video streaming services are upping their marketing game for international originals in this market...

India will be one of the largest and fastest adopters of metaverse technology, when we finally do so, says our guest author. Metaverse may be the hottest term...

YPP allows YouTube to stand unique among all its competitors, Abdul Saud Siddiqui, alliance and partnership manager, Optiminastic Media, said. “YPP will allow creators to earn through branded ads which will be integrated into the...

The average cost for a promoted ad on Twitter ranges between $0.25 and $2 whereas follower ads are about $2 to $4 per follow, noted Ashish Seth, creative head of ad agency Optiminastic Media. Twitter is not a primary platform to advertise while platforms like Google, Meta and Snapchat have dominated the market with a larger...

When you start building a brand online, it’s all about hustling. Building a brand from scratch is both exciting and challenging. - Akshae Golekar and Ashitosh Wadkar, Optiminastic Media...

Optiminastic Media head of business development and partnerships Aditya Pandey. "After offline centres and schools have been resumed, the registration count of new customers has lowered by a...

Akshae Golekar, 28, says he felt uncomfortable sharing celebratory posts about his social media marketing company doing well during the pandemic when he saw posts on similar lines from others and “realised I wasn’t okay with reading such things...