The Ultimate Guide to Free Keyword Research Tools in 2024

Last Updated At 01 July 2024

Stop wasting time! Discover the TOP free keyword research tools to identify high-performing keywords & optimise your content for ultimate SEO success.

The Ultimate Guide to Free Keyword Research Tools in 2024

Hey there, fellow SEO warriors! You know the drill: content is king, but without the right keywords, your amazing content might be invisible in the vast sea of the internet. That's where keyword research tools come in – your secret weapon for unlocking website traffic and growing your online presence.

But hold on a sec, not everyone has the budget for fancy SEO subscriptions. Fear not, my friend! This guide dives deep into the best free keyword research tools that can help you dominate the search game, even with limited resources.

Let's crack the code and discover the hidden gems that can supercharge your SEO strategy!

Why Keyword Research Matters 

Before diving into the toolbox, let's understand why keyword research is crucial. Imagine creating a fantastic restaurant with the most delicious food, but it's located on a hidden backstreet with no signage. People won't find it, right?

The same goes for your website. Keyword research helps you identify the search terms people use to find information online. By incorporating these keywords strategically into your content, you increase your website's visibility for relevant searches. This translates to more organic traffic, higher engagement, and ultimately, a thriving online presence. 

Unveiling the Free Keyword Research Powerhouse: Google Keyword Planner 

We're starting with the big cheese – Google Keyword Planner. Now, this tool is technically for paid search campaigns (Google Ads), but it packs a powerful punch for keyword research even without spending a dime.

Here's what you can achieve with Google Keyword Planner:

  • Discover new keyword ideas: Enter a seed keyword related to your niche, and the tool generates a treasure trove of related search terms.

  • Estimate search volume: Get a ballpark figure of how many people search for a specific keyword each month. This helps you gauge the potential traffic you can attract. 

  • Analyse competition: See how competitive a keyword is based on the estimated number of advertisers bidding on it in Google Ads. This can help you prioritise keywords with the right balance of search volume and competition. 

Pro Tip: While Google Keyword Planner doesn't offer exact search volumes for free users, you can use the provided ranges to get a good sense of keyword popularity.

The Answer Man: AnswerThePublic 

Looking to go beyond basic keywords and uncover the burning questions your target audience has? Look no further than AnswerThePublic. This free tool is a goldmine for long-tail keywords – those more specific search phrases that often translate to higher conversion rates.

Here's how AnswerThePublic sparks creative content ideas:

  • Question exploration: It generates a mind map of questions people ask related to your seed keyword. Think "what," "when," "how," "why," etc. This helps you create content that directly addresses their needs and search intent. 

  • Prepositions and comparisons: The tool reveals how people compare your topic with others, or use prepositions like "for," "with," "vs.," etc. This can spark unique angles for your content and identify potential competitor keywords. 

Pro Tip: AnswerThePublic is a visual treat! The mind map format makes brainstorming keyword ideas a breeze.

The Reddit Whisperer: Keyworddit 

Ever wondered what people are buzzing about on Reddit, the world's online forum giant? Keyworddit unlocks the secrets! This free tool allows you to discover the most frequently used keywords within specific Reddit communities (subreddits) relevant to your niche.

Here's how Keyworddit fuels your content strategy with Reddit insights:

  • Trending topics: Identify what's hot in your industry by analysing trending keywords within relevant subreddits. This helps you create content that taps into current conversations and user interests. 

  • Pain point discovery: Uncover the challenges and frustrations people face in your niche. By addressing these pain points in your content, you position yourself as a trusted resource for your audience. 

Pro Tip: Keyworddit goes beyond just keywords. It also shows the context in which they're used, providing valuable insights into user sentiment and intent.

The All-Seeing Eye: Google Search Console 

SEO tool at your fingertips – Google Search Console (GSC)! While it's not strictly a keyword research tool, GSC offers valuable insights into the keywords your website already ranks for. This goldmine of data helps you identify opportunities for improvement and refine your keyword strategy.

Here's how GSC empowers your keyword research efforts:

  • Uncover hidden gems: Discover keywords you might not have considered by analysing the "Search results" report in GSC. This report shows you the keywords users searched for that landed them on your website. You might find high-performing keywords you weren't even targeting! 

  • Track keyword performance: Monitor the click-through rate (CTR) and average position for your existing keywords. This helps you identify keywords with potential – those that rank well but have low CTR, indicating an opportunity to optimise your content for better user engagement. 

  • Identify long-tail opportunities: GSC often reveals long-tail keywords that convert well. By analysing these keywords, you can create targeted content that attracts highly relevant traffic with a higher chance of conversion. 

Pro Tip: GSC works best when you have an existing website with some established traffic. The more data you have, the richer the keyword insights you'll glean.

Combining Forces: A Multi-Tool Approach

The beauty of these free tools lies in their complementary nature. Don't rely on just one! Here's a winning strategy:

  1. Start with Google Keyword Planner: Identify high-volume keywords with moderate competition.

  2. Refine with AnswerThePublic: Discover long-tail variations and user questions to create targeted content.

  3. Unearth trends with Keyworddit: Find hot topics and pain points discussed in your niche on Reddit.

  4. Leverage GSC: Analyse existing traffic and identify hidden keyword gems to optimise your content.

By using these free tools in tandem, you'll paint a comprehensive picture of the keywords your target audience uses and the content they crave.

Bonus Tip: The Power of "People Also Ask" 

Don't forget the "People Also Ask" section that appears on Google search results pages. This is a treasure trove of long-tail keywords related to your primary search term. Use these questions as inspiration for your content and target these keywords strategically.

Remember: Keyword research is an ongoing process. Regularly revisit these tools and refine your strategy as your website grows and your understanding of your audience deepens.

With these free keyword research tools and a strategic approach, you can unlock the hidden potential of your website and watch your traffic skyrocket! So, go forth, SEO warriors, and conquer the search engine landscape! 

The Final Word: Beyond Free Tools 

While these free tools are a fantastic starting point, there's a whole world of advanced keyword research options available. Here's a quick peek at some paid tools you might consider down the line:

  • SEMrush: Offers in-depth keyword research with historical data, competitor analysis, and advanced features like topic research and keyword clustering.

  • Ahrefs: Provides comprehensive keyword research capabilities, including search volume estimates, keyword difficulty scores, and a powerful backlink analysis tool.

  • Moz Pro: Offers a suite of SEO tools, including keyword research with competitor keyword gap analysis, on-page optimization suggestions, and link building tools.

Remember, the decision to invest in paid tools depends on your specific needs and budget. For many starting out, these free options provide a powerful foundation for building a data-driven keyword research strategy.

Embrace the Free and Thrive! 

The key takeaway? You don't need a hefty budget to conduct effective keyword research. By leveraging these free tools and following a strategic approach, you can gain valuable insights into your target audience's search behaviour and create content that attracts organic traffic and propels your website towards success.

Now, get out there, explore these free gems, and watch your SEO skills flourish!